October 8, 2021 | Market Update

Market News 10-8-2021

Sell, Sell, Sell with Memorable Listing Videos

Online searches are commonplace for today’s homebuyers, making listing videos a must for real estate agents. Here’s how to make one that stands out from the crowd:

  • Grab their attention
  • Highlight the home’s standout feature, whether it be amazing views, a chef’s kitchen, or a backyard oasis. Or share a fun fact about the house, location, or current market.

  • Showcase the neighborhood
  • Give buyers a feel for the lifestyle and community of the property.

  • Add some pizzazz
  • Take your listing video to the next level with artistic elements such as catchy music and fun descriptions

  • Live stream on social media
  • If you don’t want to produce a formal listing video, try scheduling a live listing tour via your social media channels. Walk viewers through the property in real-time!1

Housing Market Becoming More Stable

Good news for the housing market. The U.S. Census Bureau’s new home sales report indicated that sales of new single-family houses in August 2021 were at a seasonally adjusted annual rate of 740,000, 1.5% above the revised July rate.

Even more critical, revisions came in positive for the prior months, which shows a more stable market as modifications are always key with new home sales and housing starts.2

Color of the Year Has Other Hues Green with Envy

All shades of green are making their mark in 2022 as green dominates the color of the year choice for many paint companies. Sherwin-Williams chose Evergreen Fog, a calming color with nods to nature that is perfect for a neutral backdrop. The earthy gray-green tone is ideal for interiors.

Behr selected Breezeway as their color. The relaxed sea glass green expresses peace and tranquility and pairs well with shades of white, gray, and natural wood tones.

PPG picked Olive Sprig. The peaceful, neutral green is a versatile color that works well inside or out, with its organic liveliness.3

Don’t Worry, Be Happy with Some Helpful Techniques

If you’re feeling blue, here are three simple techniques you can practice, making life less hectic and more fulfilling.

  • Prepare your mind
  • Mentally preparing yourself for upcoming situations, such as your daily commute, can make all the difference. Take 10 seconds and say to yourself, “I have no control over how long it will take me to get where I’m going, so I’m not going to get upset about it.”

  • Make your vehicle a calming oasis
  • Talk radio may be doing more harm than good. Try listening to some uplifting music or download a podcast that fits your style.

  • Kindness matters
  • Buy the car behind you a cup of coffee. Let a car merge in front of yours. Doing something nice for someone else can have a lasting effect on your mood4

5G Could Have Lasting Impact on Real Estate

Lightning-fast connectivity is arriving soon, and the effects on businesses could be huge. Wireless carriers have committed to rolling out superfast fifth-generation connectivity beyond cities by the end of 2021.

5G is up to 600 times faster than 4G and could pave the way for innovations that have a widespread impact on real estate, including expanded connectivity for smart home devices, higher-tech home tours, and glitch-free remote offices.

The goal of 5G is to bring speeds of about 10 gigabits per second to your phone, which will minimize delays in data transfers. This means you can concurrently see who is at the door and view ultrasharp 4K, 360-degree property tours from your phone.5

Sources: 1inman.com, 2housingwire.com, 3magazine.realtor, 4realtytimes.com, 5magazine.realtor